Editorial Policy

Here at BonusFinder, our main goal is to enhance your gaming experience with your new favorite online casino by helping you \"Play With More.\" We pride ourselves on transparency; we openly share how our business operates, show you our review processes, present our team of experts, and outline our editorial guidelines. We aim to give you all the necessary information to trust BonusFinder as your primary source for casino bonuses.

Our Policy

Our editorial team at BonusFinder is comprised of seasoned experts who channel their in-depth industry insight into every piece of content we produce. Each brand undergoes a meticulous review, and all our content is rigorously fact-checked to ensure the information is entirely accurate and free from errors.

We prioritize editorial independence and are selective about which brands deserve our review. Consequently, we reject numerous brands weekly if they don't meet our criteria.

Principles

  • We emphasize delivering precise, detailed, and comprehensive information for every brand we review.
  • Our reviews are grounded in both first-hand and third-party data. We thoroughly evaluate each brand and validate our experiences against third-party sources to maintain a holistic perspective.
  • Staying objective is paramount, and we are staunch advocates of promoting responsible gambling tools as an essential element of the user experience.

Independence

  • We maintain a strong commitment to independence. Our foremost pledge is to provide you with the highest quality content.
  • Our editorial content is entirely unaffected by advertising or commercial partnerships.
How we review

Criteria Considered in Our Review Process

We examine every aspect that could make a casino remarkable, merely acceptable, or somewhere in between. We take pride in our expertise and know precisely which questions to ask to assess whether a casino meets our rigorous standards.

Our evaluations include factual information and unbiased opinions for every provider we rate, ensuring each operator showcased on our site has been thoroughly reviewed.

For you to place your unconditional trust in us as unbiased casino professionals, it's crucial you understand the criteria we use to rate our affiliated casinos. Our focus involves several thoughtful considerations, primarily centered on these crucial factors:

Safety & Security of the Operator

The fundamental question we prioritize when evaluating an operator is whether or not the online casino is trustworthy. Should the answer be negative, the operator is immediately placed on our blacklist, disallowing any form of endorsement on its behalf.

To thoroughly assess whether a casino is safe and dependable for players, we focus on three critical areas:

  • Website SSL, Privacy Policies, & Valid Contact Details
  • Licensing & Regulations
  • Player Fund Protection

Absent robust SSL encryption (minimum 128-bit), absent privacy policy listings, or missing valid contact details, we eliminate them swiftly from consideration.

Equally essential are licensing and regulations; having a license with evidence of a license number and adhering to a legitimate gambling commission's standards are non-negotiable. Without these assurances, we can't in good faith recommend the casino.

All online casinos accessible to Ontario residents must be authorized by the Alcohol and Gaming Commission of Ontario. Each licensed casino should display the iGO logo and be listed in the iGaming Ontario operator directory.

Additionally, if operators do not offer a player fund protection system, they receive unequivocal disapproval.

Customer Service

Following our compliance checks for safety and security, we evaluate customer service as our subsequent major priority.

We scrutinize whether operators treat customers respectfully by analyzing factors like response time averages and the overall quality of service.

Several factors can determine if a provider excels in customer service:

  • Communication Channels: Ideally, customers should have access to casino support via multiple methods — email, phone, and live chat.
  • FAQs, Support Resources, & Guides: Some casinos facilitate straightforward solutions through comprehensive FAQ pages and accessible online guides.
  • Service Availability: Ideally, support should be operational 24/7, ensuring assistance, even at 2 AM.
  • Offered Languages: With many casinos spanning global operations, multilingual customer service — English and French, in Canada’s case — is indispensable.

Deposits & Withdrawals

Depositing on your account and withdrawing your winnings are fundamental aspects of the online gaming journey, necessitating our thorough assessment of an operator’s deposit and withdrawal procedures.

In this review segment, key aspects include:

  • Supported Payment Methods
  • Currencies Accepted
  • Ease of Depositing and Withdrawing
  • Speed at Which Deposits Are Credited
  • Speed of Withdrawal Processing
  • Deposit and Withdrawal Limits
  • Responsible Gambling Tools

Mobile Compatibility

In today's mobile-centric society, where nearly everyone owns a smartphone, an operator’s device compatibility is remarkably important.

Our evaluative process includes questions such as:

  • How does the site function on tablets, smartphones, and desktops?
  • Is the online casino properly optimized for smaller screens?
  • Does the operator offer a mobile app, and what are players' experiences using it?
  • How easy is site navigation across different devices?

Welcome Bonuses

One of the highlights within our review process is delving into operators' Welcome Bonuses and ongoing promotions. There are numerous enticing new-player bonuses out there, some even reaching into four figures.

These bonuses substantially influence our recommendations. Determining the quality of a welcome bonus demands answers to three pivotal questions:

  • How attractive are the offers and bonuses?
  • Are the T&Cs reasonable?
  • Are all the bonus requirements transparently communicated?

Bonuses are multilayered, so evaluating them solely based on one aspect is insufficient. Should a bonus be bountiful with fair terms and clearly articulated guidelines, anticipate a favorable review — at least in the realm of bonus offerings.

How Do We Calculate Bonuses?

The realm of online casino bonuses can be complicated, consisting of no deposit bonuses, initial deposit bonuses, complimentary spins, rebates, and myriad combinations.

At BonusFinder, our goal is simple: assist you in \"Playing With More.\" Hence, we tackle the heavyweight task of deciphering bonus offers. Our team meticulously calculates the actual value of casino bonuses, ensuring transparency before you commit.

On our casino bonus page, each operator's bonus provides exact numerical details. By showing you the deposit requirements versus the available playing funds, we make your provider selection more straightforward. Unveiling bonus details often hidden deep in terms and conditions is our objective.

Loyalty Programs & Continuous Promotions

Another aspect we value highly in the operators we examine is evident customer appreciation. Quality support is one manifestation, but player loyalty programs also demonstrate this sentiment.

Loyalty programs, synonymous with VIP schemes, vary immensely. Typically tier-based, the more you engage, the greater your benefits — including bonus spins, extra bonus cash, cashback, and even a personal account manager.

To evaluate these programs comprehensively, we pose three essential questions during our review:

  • Does the casino provide any form of loyalty program?
  • Do they extend offers and bonuses to current patrons?
  • Is there a VIP program available for high-stakes players?

Diversity of Offerings (Casino Games Available)

When you strip down the essence of online casino gaming to its core, it revolves around casino games (or betting markets for sportsbooks). But since individual preferences vary, product variety is crucial during operator evaluations.

Assessing an operator’s game selection involves multiple steps. Initially, we examine whether it offers diverse categories, from slots and table games to live dealer options.

Next, we investigate the array of game suppliers, aiming for a diverse mix of renowned software names like Microgaming, NetEnt, Play’n GO, Evolution Gaming, and Playtech. A varied supplier list generally signifies a diverse game offering.

Additionally, we evaluate aspects like return to player rates and the popularity of games offered. Operators providing everyone’s favorite titles, as well as niche games, gain extra merits.

Branding & Site Interface

While branding isn’t the primary concern for most gamers, it becomes relevant in our reviews. A site with a strong brand identity — complete and cohesive — reflects a well-rounded gaming environment. This demonstrates a provider's in-depth thought about the entire player experience, rather than merely presenting a generic set of games.

A casino with carefully considered aesthetics, like a harmonious color palette and distinctive design, retains attention longer than non-branded sites. Gaming in a visually appealing, modern environment is inherently more enjoyable than playing on a lackluster, outdated site.

When it comes to exploring an online casino, smooth navigation is crucial. Games should be sorted into clear categories, and essential details like FAQs or bonus terms need to be just a click away. If finding your way around a site becomes a maze-like experience, we simply cannot put our stamp of approval on it.

A key element in enhancing your online gaming experience is the ability to effortlessly sift through games by their respective providers or by specific attributes such as game features, volatility, or RTP. We are particularly impressed by platforms that upfront share vital game details like paylines, maximum bet limits, and multipliers without making you jump through hoops.

An Example of the Review Process

  1. Whenever an operator reaches out to be featured in our bonus listing, our first move is to verify their credentials. This involves checking their licensing status, whether it's from a worldwide authority or somewhere more regional like Ontario's Alcohol and Gaming Commission.
  2. Early in our evaluation process, we put customer service to the test, knowing response time can change the game. Fortunately, the team handled our issues in record time, earning them a top-notch score of 5 / 5 .
  3. We dive into the banking options next to gauge the ease and speed of deposits and withdrawals. While transactions are straightforward, the lack of diversity in options is a downside, meriting a score of 3.5 / 5 .
  4. The site's mobile features are top-tier, with dedicated apps for both iOS and Android users, giving them a flawless mark of 5 / 5 .
  5. As part of our comprehensive bonus scrutiny, we thoroughly assess welcome offers. Although the terms are reasonable, the modest bonus value reduces its score to a respectable 4 / 5 .
  6. While the operator may not have a loyalty scheme, the continuous promotions they host are a plus, thus earning a score of 3 / 5 .
  7. In terms of game variety, the operator offers a decent selection but lags in provider diversity. Moreover, the live casino lacks choices in certain categories, warranting a score of 3 / 5 .
  8. Our final look revolves around the site's overall interface—a culmination of all previous factors. With seamless navigation across devices and sharp graphics, we confidently award it a perfect 5 / 5 .

To arrive at an overall score, we tally and average these scores, resulting in a commendable 4.1 out of 5 stars .

Commitment to Editorial Independence and Trust

At BonusFinder, maintaining the integrity of our content is non-negotiable. Our assessments, rankings, and suggestions come from our own rigorous research, hands-on testing, and professional scrutiny. We steer clear of letting advertising or commercial ties shape our editorial voice.

  • Our scores and reviews stem from an impartial, methodical evaluation system.
  • We leave no stone unturned when testing casinos to ensure our results reflect genuine user experiences.
  • Brands falling short of our standards for reliability, fairness, and player safety simply don't make the cut.
  • With years of industry knowledge, our team delivers insightful content that empowers players with accurate, dependable data.

How We Maintain Trust Standards:

  • Promoting responsible gambling and championing transparent gameplay rules are at the forefront of our mission.
  • Objectivity guides our judgments to align with the best interests of our audience.
  • The BonusFinder team continually tracks shifts in the gambling scene, ensuring up-to-date content based on the latest trends.
  • With transparency, know-how, and a dedication to informed choices, BonusFinder stands firm.

Fact-Checking & Correction Process

Accuracy is pivotal at BonusFinder, as our team systematically checks facts to validate the reliability of every review, guide, and recommendation.

  • Our content, crafted by pros, combines a deep dive into casino mechanics, sports betting intricacies, and gambling legislation.
  • Each piece undergoes review by our fact-checker, Luciano Passavanti, confirming crucial details such as licenses, game catalogs, bonuses, and terms.
  • To ensure accuracy, we cross-verify info using various sources like official casino sites, regulatory boards, and player feedback.

Ongoing Content Reviews & Updates:

  • Given the rapid evolution in online gambling, our content frequently updates to mirror the newest offers, promotions, and legal shifts.
  • Any amendments in operator terms prompt us to adapt our content accordingly for accuracy.
  • Feedback about any outdated or incorrect information from users is welcomed and encouraged. our contact form or by sending an email to

Meet Our Team

Managed by seasoned gambling experts, every team member at BonusFinder brings experience from either professional gambling or work with casinos and betting platforms.

This rich background enables us to meticulously test and critique every casino or sportsbook, handle technical duties, and even liaise with local regulatory bodies on compliance issues.

A portrait of our author, Henri Ojala of BonusFinder

Henri Ojala

Henri, behind our content spearhead, steers the Canadian growth narrative with his poker acumen and casino insights. Players frequently acknowledge the edge his content offers in strategy development.
BonusFinder author Ambra Norcini

Ambra Norcini

As an authority on web gambling, our team member Ambra thrives on slots, bonuses, and sports betting. Providing fresh updates and sharp reviews, she also double checks Canadian bonuses to ensure they’re current.
Author Maja Jocic

Maja Jocic

With a decade in iGaming, Maja from Europe excels at evaluating casino sites, payment safety, and promoting responsible gambling. Her enthusiasm for online casinos assists Canadian players in having both safe and enjoyable experiences.
author Sanna Lähteenmäki

Sanna Lähteenmäki

BonusFinder CA's digital PR whiz, Sanna Lähteenmäki, deepens her understanding of online casinos across North America, drawing upon her trio of years in the field.
BonusFinder's Vice President, Luciano Passavanti

Luciano Passavanti

Luciano, helming BonusFinder Canada, harnesses his marketing and SEO prowess to keep the platform's content both search-friendly and of impeccable quality.

Our Use of AI & Data-Driven Insights

Embracing the latest in AI technology, we boost our research, extract gaming trends, and deliver cutting-edge insights to players while recognizing the irreplaceable value of genuine expertise.

How We Use AI in Our Research

We adapt AI capabilities, such as ChatGPT and Grok, to aid in tasks like:

  • Spotting Casino & Bonus Patterns – AI pinpoints market dynamics, player tendencies, and shifts in the industry, allowing content to stay fresh and pertinent.
  • Analyzing Data – With AI-driven data dissection, we evaluate casino propositions, monitor RTP metrics, and gauge player reactions across spaces like forums and reviews.
  • Keeping Regulatory Checks – AI enables us to track legal updates across jurisdictions, ensuring we offer the freshest legal insights.
  • Streamlining Research – AI supports the collection of licensing information, game metrics, and promotional terms, streamlining our editorial workflow.

What AI Does Not Do

While AI aids in refining research, all content—reviews, articles, and casino picks—at BonusFinder is human-crafted with thorough testing and substantial expertise.

We're firm in believing that real-world player insights matter most , as no AI can substitute for firsthand insights from live gaming or manual evaluations.

Data-Driven Decision Making

Beyond AI, we utilize analytics and structured data to inform our reviews and rankings, covering:

  • Deconstructing Casino Bonuses – Through mathematical analysis, we ensure transparency in wagering needs, expected value, and tangible rewards.
  • User Experience Metrics – Gathering player review, measuring customer service response, and evaluating transaction speeds, guides impartial casino rankings.
  • Assessing Game Performance – Evaluating factors like RTP, game risk, and provider reputation ensures readers access premium games.

How We Earn Money

BonusFinder operates independently as a comparison and review platform, forming affiliate ties with accredited online casinos to potentially earn commissions at no cost to you when you claim bonuses.

How Affiliate Partnerships Work

  • We strictly collaborate only with certified online casinos that pass our thorough review standards.
  • Financial motives don’t sway our evaluations—our casino vetting revolves around objective factors like security, bonus justness, game selection, and support efficacy.
  • Commissions from affiliates fund free comprehensive content, offering expert insights, detailed bonus explorations, and responsible gambling materials.

Dedication to Transparency & Trust Among Players

  • Objective Editorial Content – Delivered by gambling-savvy writers who prioritize player value, not profit motives.
  • Impartial Bonus Insights – Calculating bonus value with transparent, data-centric techniques, ensuring clear pre-sign-up expectations.

Your gaming experience is our priority at BonusFinder. We’re driven by a promise to deliver precise, fair, and up-to-date content so you can make well-informed decisions about your gameplay options.

Contact Us

Reach out with inquiries on our editorial code or to address errors—we’re all ears. contact us or send an email to